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Anchorage, Alaska

YWCA of Alaska Video Inspires Women to Believe They're 'Worth It'

WATCH VIDEO: YWCA Alaska's new "Worth It" video inspires women and counters media images about women's roles in society.

The women of Alaska are getting the message: You are worth it.

YWCA Alaska’s new empowerment video is the conduit for the message, intended to counter media images and startling statistics about women’s roles in society.

"The message that women are not 'worth it' in this country both at home and in the workplace has become ingrained in the fabric of how society treats them," says Hilary Morgan, YWCA Alaska's new executive director. "In Alaska, 1 in 3 women will be raped – this represents the highest rate in the country for rape per capita.  Nationally, pay inequity for women is 77 cents on the dollar compared to what men make.  In Alaska, it’s 67 cents on the dollar. Some people say that’s just the cost of being a woman.  What that indicates to women is the message 'you're not worth it.'"

This new video captures how the programs and services at YWCA address this sense of inadequacy head-on in order to empower women and girls.  YWCA Alaska's programs focus on the potential for female leadership, economic empowerment, health and wellness, youth empowerment and achieving social justice.  As the state's only authorized U.S. Small Business Administration Women’s Business Center, YWCA Alaska provides current and aspiring women business owners with training, one-on-one counseling and access to SBA lending partners who can provide business financing.

"We want to be a catalyst for change in women’s self-worth and in their lives," adds Morgan. "Empowering women economically and mentoring girls when they are young by giving them the tools for success early on is critical to changing stereotypes and instilling confidence.  And, having women take control of their own health and wellness and financial independence is what creates strong and active women.  That’s what makes them believe they are worth it to stand up to the challenges that women are subjected to and to make things better for themselves and for future generations of Alaskan women."

To learn more about YWCA Alaska, visit http://www.ywcaak.org.