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when

Thursday, July 17, 2008

10:00 am - 5:00 pm





where

YWCA of O'ahu
Laniākea Leadership Center

1040 Richards Street





cost
Pricing
(Tuition for  2 participants of an organization)
YWCA or HANO Member

Non-Member

Early Bird 
(before July 1)

$450
(2 participants)

$625
(2 participants)

General
Registration

(after July 2)

$550
(2 participants)

$725
(2 participants)

More Than 2 Participants

$100 discount per additional pair

$100 discount per additional pair

   *Workshop Materials Included

Membership to the YWCA of O'ahu is $50 per year.  
For member discount on this workshop 
Join Now!




register

Registration Details

Tuition covers 2, 4 or 6 participants

Includes catered lunch, coffee/tea, beverages and snacks

Folders with extensive handouts, frameworks, tools, and copy of slides

Free workshop reunion and facilitated lunch discussion – Sept 10

For more information email or call (808) 695-2610.


Download Brand Storytelling Fact Sheet

  
ywleads leadership series

Get to the Heart of Your Brand Story
One-Day Workshop Intensive


Due to unexpected demand, this workshop has reached its full capacity of 30 registrants.  Please add your name to the wait list.  We will contact you if space opens up.  We hope to offer this program again in the early fall.
Mahalo for your interest!

 
Click here to sign up for the wait list and to receive info about future program dates.


Please join us for a follow-up learning event to the 2008 HANO Conference.


This one-day workshop Thursday, July 17, 2008 will expand on the ideas, tools, and frameworks introduced by the THIRSTY-FISH team. In partnership with HANO and the YWCA of O’ahu, THIRSTY-FISH is returning to Hawaii to lead a one-day workshop for senior leaders of Hawai’i nonprofits.


In this workshop, you will explore the heart of brand storytelling and discover a new vocabulary for activating the passion, understanding, and motivation of your core constituents. This hands-on session will help you uncover the emotion, identity, and self-expression that exist in every brand narrative.


Who Should Attend
This session is designed for individuals with strategic influence and responsibility over an organization’s image, reputation, and perception. This includes executive directors, board members, and department heads of membership, development, communications, strategy, advocacy, etc. This workshop is a great opportunity for executive directors and board chairs to explore the strategic story and meta-positioning of the organization.


Unique Structure of the Workshop

This workshop’s learning format requires participating organizations to register and send a minimum of two participants from their respective organization (with a limit of six participants). Each organizational “pod” will have the chance to “workshop” their individual brand story and to explore the various narrative threads and competing storylines within their organization. This learning cohort will also be invited to reunite a couple months later on Wednesday, September 10th, for a facilitated post-workshop discussion over a 90 minute lunch.


Experienced Facilitators
This workshop is led by Michael Margolis and Stephanie Jowers-Margolis, both proven social entrepreneurs. Stephanie and Michael each began their careers separately on the front-lines of the nonprofit sector -- co-founding or leading organizations in the areas of environmentalism, public service, human rights, workforce development, and the digital divide. They now have come together to share their passion and lessons learned regarding the process of innovation and organizational change.
You can learn more at www.thirsty-fish.com.


Session Format

Introduce a new vocabulary for branding and change communications
Explore how philanthropic causes can be framed for greatest benefit
Engage in topic through hands-on exercises and discussion
Examine a range of case study examples and insights
Receive real-time feedback on your Brand Story dilemmas
You Will Learn
Why people care passionately about certain brands and not others
How brand storytelling can align strategy, culture and communications
How to engage senior leadership in this critical conversation

How to assess existing assets and necessary ingredients for your story

When to gather stories from constituents to inform the process
Who should be the central character at the heart of your Brand Story
Where to look for and how to neutralize competing storylines 
What tools and frameworks can jumpstart the change process

Testimonials

“The workshop did a great job of articulating complex and nuanced concepts, while giving each of us lots of personal attention.” 
VP of Marketing, Technology-driven Educational Nonprofit
 
“THIRSTY-FISH really helped me realize the questions our senior management team need to ask ourselves for us to soar in terms of communicate our story powerfully.”      
– EVP, International Nonprofit for Conflict Resolution

Michael and Stephanie have a great way of breaking down an overwhelming task (determining a compelling Brand Story) into manageable steps.”
- Manager, R&D Innovation Lab, Major Food Manufacturer

“THIRSTY-FISH’s workshop made me reconsider how we are selling ourselves and what we need to think about to make our Brand Story more compelling.”
- EVP, Online Security for Kids

“I would like to take Michael and Stephanie with me back to the office tomorrow, to work with me on integrating this information into our practice.”
- Director of Communications, International Nonprofit

“The ‘tooling’ to support developing the Brand Story was really invaluable. Thank you! I got a good road map to discover the meaning and essence of our parent brand.”
- Head of Business Development, International Clothier
 

“I loved the working exercises and real-time feedback. When are you two going to write a book based on these concepts?”
- Head of Global Network, International Microfinance Nonprofit

“Thought provoking and insightful. The workshop helped me to think about crafting our story with more structure and clarity. I’m looking forward to sharing this with the team back at the office.”
 - VP of Marketing, Online Gaming Community


 

ywca of o`ahu  -  1040 richards street  -  honolulu, hi  -  96813
info@ywcaoahu.org  ·  phone: (808) 538-7061  -  fax: (808) 521-8416

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